Frame edition N°5Paris 2019
The fifth edition of the FRAME Art Fair, entitled Persona / FRAME Paris 2019, will take place from 10th October to 11th November 2019. About one hundred and fifty works, on the theme of portraiture will be presented in 4 locations located in the 7th arrondissement. The FRAME Paris 2019 portrait theme presents a sample of "contemporary portrait" through the works of some thirty five artists. The ambition is to show the acuity and importance of this pictorial genre through the presentation of works by international emerging or known artists and of different generations.
ARTISTS Paris 2019
If the portrait has never been so present in our daily lives through the use of social networks, we can nevertheless observe a disaffection of this kind on the contemporary art market. In the Renaissance, the portrait allowed the affirmation of a social position, it was a question of exposing it where the person represented was absent, but intended to ensure that his rights were respected. The stronger the social organization, the more constraining the function assigned to the face and the more explicitly it embodies the true mask of society. What is the purpose, of there is one, of doing and showing portraits today ? Because it is our fifth edition, let’s look back in the mirror. It all started in 2018, about 300 meters from the historic Art Basel fair as an alternative to existing Art Fairs in Basel, then in every major city of the Art Fair circus. For us, creating our own event had become critical, we had the feeling it would be the only way to avoid a quick death if we would stop go to Fairs, or a slow one, if we would move on the same way being part of a large number of fairs all around the world. Indeed, while essential to out development, the classical contemporary art fair model has been jeopardising more and more our economic longevity (growing costs - lowering expectations).
Since the first iteration, with few friends, I have tried to bring together selected artists, gallery owners and international collectors around the FRAME Art Fair concept to evaluate the it, adapt it, develop it and deploy it in few locations. Since 2018, four and now five editions of the “FRAME” have been organized in Europe and the United States. This fair could not continue without the constant commitment of collectors, who make FRAME, a contemporary art fair in their image, friendly and focused above all on artistic creation. With this new model, collectors can enjoy a convivial event on a human scale: by participating in dinners, conferences, and performances in which artists are truly involved. Also we expect you to purchase some art works and help us roll the dices further. Towards FRAME Art Fair Basel 2020, this Parisian edition is the first stop on the "Road to Basel" 2020, the highlight of the FRAME Art Fairs every year. The FRAME Art Fair team will extend, during the coming 12 months, the experience and will deploy in the following six destinations: Basel I /Miami /New York / Paris III/ San Francisco /Basel II / Seattle , culminating at the cardinal point of Basel in June 2020.